tourism
What makes something feel real?
A conversation with friends turned into something I kept thinking about for days. Is most of social media real, or staged? And does it actually matter? A reflection on images, emotion, and what AI can — and can't — do on its own.
The importance of precise, curated images in tourism
Precision matters more than beauty. A lake that almost looks like Lake Garda, a mountain that feels slightly misplaced — the difference is small, but people feel it. A reflection on why specific, located images work in tourism, and what that means when working with AI visual production.
Brand, memories and what people take home
In tourism, what people remember rarely matches what is formally designed as the main experience. It is often a small, specific detail that carries the memory forward. This is where brand, message and story begin to matter, not as separate elements, but as a structure that allows meaning to stay.