photography
The importance of precise, curated images in tourism
Precision matters more than beauty. A lake that almost looks like Lake Garda, a mountain that feels slightly misplaced — the difference is small, but people feel it. A reflection on why specific, located images work in tourism, and what that means when working with AI visual production.
On the Illusion of ease in AI Visuals
AI image generation is often described as easy, but that perception tends to stop at the surface. Generating a single image is immediate, yet building a coherent visual narrative requires a different layer of thinking. What becomes visible over time is not the capability of the tools, but the presence or absence of direction behind them.