cycling
What makes something feel real?
A conversation with friends turned into something I kept thinking about for days. Is most of social media real, or staged? And does it actually matter? A reflection on images, emotion, and what AI can — and can't — do on its own.
Brand, memories and what people take home
In tourism, what people remember rarely matches what is formally designed as the main experience. It is often a small, specific detail that carries the memory forward. This is where brand, message and story begin to matter, not as separate elements, but as a structure that allows meaning to stay.