Pace+ sunscreen product line displayed on athletic running track highlighting bold sport packaging design
Pace+ sunscreen packaging design system with branded boxes for athletes skincare products
Uncle Dough bakery exterior signage with illuminated cube sign and Nordic-inspired branding
Kohi slow coffee bar exterior with customers seated outside and visible interior branding
AI-generated road cyclist riding fast in city holding water bottle with blurred motion
AI-generated male model wearing patterned knit pullover sitting near fireplace with dachshund, holiday fashion editorial
Extreme close-up of AI-generated male model skin texture, beauty photography detail
Pace+ SPF 50 sunscreen bottle placed among tennis balls emphasizing sport-specific skincare packaging
Pace+ sport skincare branding applied across professional tennis court with logo integration and stadium advertising
Uncle Dough illustrated baker character used as a playful brand mascot
Kohi slow coffee bar wooden sidewalk signage board with minimalist branding
AI-generated road cyclist riding fast in city holding water bottle with blurred motion
AI-generated male model near fireplace with dachshund and wrapped gift, Christmas fashion editorial
Pace+ sunscreen product line displayed on athletic running track highlighting bold sport packaging design
Uncle Dough illustrated baker character holding pastry, part of the brand’s visual language
Kohi Favorite Sip single origin coffee bag packaging placed on wooden surface
AI visual of male cyclist drinking from bottle during a road ride, close-up performance portrait
AI-generated male model near fireplace with dachshund and wrapped gift, Christmas fashion editorial
Pace+ SPF 50 sunscreen bottle placed among tennis balls emphasizing sport-specific skincare packaging
Kohi slow coffee bar window signage with interior café view and customers outside
Kohi branded canvas tote bag hanging on wooden chair in warm café setting
AI visual of male cyclist riding in city street with bottle, urban cycling training scene
AI male model side profile portrait, clean fashion editorial lighting
Vertical urban poster for Pace+ sunscreen highlighting sweat-resistant sport skincare performance
Kohi slow coffee bar exterior with customers seated outside and visible interior branding
AI-generated cyclist riding through city street while drinking from water bottle
AI-generated male fashion model wearing Ralph Lauren pullover, menswear editorial portrait
Start Project

Uncle Dough Bakery

Brand Identity
2025

Uncle Dough is a conceptual brand identity developed for a Scandinavian-style artisan bakery. The project explores a visual language that merges Nordic minimalism with warmth, humor, and handcrafted authenticity.

Challenge by
Designerbriefs x DIRTYLINE STUDIO
Services
Brand Identity
Packaging
Social Media Ads
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01 /
Gallery
Uncle Dough bakery logo sticker featuring illustrated baker character on rustic bread background
Uncle Dough illustrated baker character used as a playful brand mascot
Uncle Dough bakery loyalty cards showcasing Scandinavian-inspired typography and illustrated brand character
Uncle Dough illustrated baker character holding pastry, part of the brand’s visual language
Uncle Dough bakery paper bag packaging with bold typography and illustrated baker logo
Logo & character mark
Brand character
Loyalty card system
Illustration style
Bakery bag design
Uncle Dough bakery logo sticker featuring illustrated baker character on rustic bread background
Uncle Dough illustrated baker character used as a playful brand mascot
Uncle Dough bakery loyalty cards showcasing Scandinavian-inspired typography and illustrated brand character
Uncle Dough illustrated baker character holding pastry, part of the brand’s visual language
Uncle Dough bakery paper bag packaging with bold typography and illustrated baker logo
The identity centers around a distinctive illustrated character, designed to embody tradition, craftsmanship, and approachability. A muted earthy palette, bold typography, and tactile applications across packaging, signage, and promotional materials create a cohesive system that feels both contemporary and inviting. The result is a brand that balances clean design with personality, reflecting the comforting rituals of bakery culture through a modern editorial lens.
Uncle Dough pastry sleeve packaging holding seeded baked good with logo branding
Uncle Dough circular logo variations displayed over bakery lifestyle background
Uncle Dough branded tote bag with humorous slogan and Scandinavian typography
Uncle Dough bakery exterior signage with illuminated cube sign and Nordic-inspired branding
Pastry packaging
Logo variations
Tote bag design
Exterior signage concept
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Uncle Dough pastry sleeve packaging holding seeded baked good with logo branding
Uncle Dough circular logo variations displayed over bakery lifestyle background
Uncle Dough branded tote bag with humorous slogan and Scandinavian typography
Uncle Dough bakery exterior signage with illuminated cube sign and Nordic-inspired branding
AI-generated male model wearing patterned knit pullover sitting near fireplace with dachshund, holiday fashion editorial
Extreme close-up of AI-generated male model skin texture, beauty photography detail
AI visual of male cyclist riding in city street with bottle, urban cycling training scene
Kohi slow coffee bar wooden sidewalk signage board with minimalist branding
Pace+ SPF 50 sunscreen bottle placed among tennis balls emphasizing sport-specific skincare packaging
Pace+ sport skincare branding applied across professional tennis court with logo integration and stadium advertising
AI-generated male model near fireplace with dachshund and wrapped gift, Christmas fashion editorial
AI-generated cyclist riding through city street while drinking from water bottle
Kohi Favorite Sip single origin coffee bag packaging placed on wooden surface
Uncle Dough bakery exterior signage with illuminated cube sign and Nordic-inspired branding
Pace+ sunscreen product line displayed on athletic running track highlighting bold sport packaging design
AI-generated male model near fireplace with dachshund and wrapped gift, Christmas fashion editorial
AI-generated road cyclist riding fast in city holding water bottle with blurred motion
Kohi slow coffee bar window signage with interior café view and customers outside
Kohi branded canvas tote bag hanging on wooden chair in warm café setting
Uncle Dough illustrated baker character used as a playful brand mascot
Pace+ SPF 50 sunscreen bottle placed among tennis balls emphasizing sport-specific skincare packaging
AI male model side profile portrait, clean fashion editorial lighting
AI-generated road cyclist riding fast in city holding water bottle with blurred motion
Kohi slow coffee bar exterior with customers seated outside and visible interior branding
Uncle Dough illustrated baker character holding pastry, part of the brand’s visual language
Vertical urban poster for Pace+ sunscreen highlighting sweat-resistant sport skincare performance
AI-generated male fashion model wearing Ralph Lauren pullover, menswear editorial portrait
AI visual of male cyclist drinking from bottle during a road ride, close-up performance portrait
Kohi slow coffee bar exterior with customers seated outside and visible interior branding
Pace+ sunscreen product line displayed on athletic running track highlighting bold sport packaging design
Pace+ sunscreen packaging design system with branded boxes for athletes skincare products
Label