Pace+ sunscreen product line displayed on athletic running track highlighting bold sport packaging design
Pace+ sunscreen packaging design system with branded boxes for athletes skincare products
Uncle Dough bakery exterior signage with illuminated cube sign and Nordic-inspired branding
Kohi slow coffee bar exterior with customers seated outside and visible interior branding
AI-generated road cyclist riding fast in city holding water bottle with blurred motion
AI-generated male model wearing patterned knit pullover sitting near fireplace with dachshund, holiday fashion editorial
Extreme close-up of AI-generated male model skin texture, beauty photography detail
Pace+ SPF 50 sunscreen bottle placed among tennis balls emphasizing sport-specific skincare packaging
Pace+ sport skincare branding applied across professional tennis court with logo integration and stadium advertising
Uncle Dough illustrated baker character used as a playful brand mascot
Kohi slow coffee bar wooden sidewalk signage board with minimalist branding
AI-generated road cyclist riding fast in city holding water bottle with blurred motion
AI-generated male model near fireplace with dachshund and wrapped gift, Christmas fashion editorial
Pace+ sunscreen product line displayed on athletic running track highlighting bold sport packaging design
Uncle Dough illustrated baker character holding pastry, part of the brand’s visual language
Kohi Favorite Sip single origin coffee bag packaging placed on wooden surface
AI visual of male cyclist drinking from bottle during a road ride, close-up performance portrait
AI-generated male model near fireplace with dachshund and wrapped gift, Christmas fashion editorial
Pace+ SPF 50 sunscreen bottle placed among tennis balls emphasizing sport-specific skincare packaging
Kohi slow coffee bar window signage with interior café view and customers outside
Kohi branded canvas tote bag hanging on wooden chair in warm café setting
AI visual of male cyclist riding in city street with bottle, urban cycling training scene
AI male model side profile portrait, clean fashion editorial lighting
Vertical urban poster for Pace+ sunscreen highlighting sweat-resistant sport skincare performance
Kohi slow coffee bar exterior with customers seated outside and visible interior branding
AI-generated cyclist riding through city street while drinking from water bottle
AI-generated male fashion model wearing Ralph Lauren pullover, menswear editorial portrait

About carolina

German–Italian designer based in Verona and Lake Garda
Carolina Diana Rossi Graphic Designer Verona Lake Garda
Background
Her work sits at the intersection of design, research and real-world industry experience.

With a background in UX research and digital product development, she has worked across large-scale e-commerce platforms in European markets, with a focus on Germany, Austria and Italy. Earlier experience includes academic research and teaching in communication and behavioural studies, exploring how people make decisions and how design can influence behaviour.

Alongside this, her work is closely connected to the tourism and outdoor sector through ciaocycling.cc, a cycling-focused project based in Lake Garda and Verona. Her practice also includes AI-driven visual production, approached with a strong focus on realism, atmosphere and audience relevance.

foundation

Design & Strategy

Focused on translating complexity into clear and structured brand identities and digital experiences. Her work combines visual design, usability and strategic thinking to create outcomes that are both refined and functional.

Research & Insight

Over eight years of experience in UX research, including strategic projects, innovation work and extensive user research across international markets. This provides a strong understanding of behaviour, decision-making and communication.

German – Italian Perspective

Growing up between German and Italian cultures brings a natural understanding of different expectations, aesthetics and ways of communicating. Combined with professional English, this allows her to work across Italy, Austria and Germany with cultural sensitivity and clarity.

Tourism & Cycling

Founder of ciaocycling.cc, a tourism-focused project in the Lake Garda region, organizing cycling experiences and developing partnerships within the industry. This brings direct insight into hospitality, outdoor culture and international audiences.

selected work

3 Portfolio Items
3 Portfolio Items

personal

Beyond design, her perspective is shaped by a strong connection to cycling, travel and the environments she moves through. Long rides, changing landscapes and time spent outdoors influence how places, movement and atmosphere are observed and understood.

Travel plays a central role, offering continuous exposure to different cultures, visual languages and ways of living. From alpine regions to urban environments, these experiences inform a sensitivity to context and detail that carries into her work.

Alongside this, small everyday rituals — coffee stops, conversations, quiet moments in new places — remain an important part of the process, shaping a way of seeing that is both attentive and grounded.
AI-generated male model wearing patterned knit pullover sitting near fireplace with dachshund, holiday fashion editorial
Extreme close-up of AI-generated male model skin texture, beauty photography detail
AI visual of male cyclist riding in city street with bottle, urban cycling training scene
Kohi slow coffee bar wooden sidewalk signage board with minimalist branding
Pace+ SPF 50 sunscreen bottle placed among tennis balls emphasizing sport-specific skincare packaging
Pace+ sport skincare branding applied across professional tennis court with logo integration and stadium advertising
AI-generated male model near fireplace with dachshund and wrapped gift, Christmas fashion editorial
AI-generated cyclist riding through city street while drinking from water bottle
Kohi Favorite Sip single origin coffee bag packaging placed on wooden surface
Uncle Dough bakery exterior signage with illuminated cube sign and Nordic-inspired branding
Pace+ sunscreen product line displayed on athletic running track highlighting bold sport packaging design
AI-generated male model near fireplace with dachshund and wrapped gift, Christmas fashion editorial
AI-generated road cyclist riding fast in city holding water bottle with blurred motion
Kohi slow coffee bar window signage with interior café view and customers outside
Kohi branded canvas tote bag hanging on wooden chair in warm café setting
Uncle Dough illustrated baker character used as a playful brand mascot
Pace+ SPF 50 sunscreen bottle placed among tennis balls emphasizing sport-specific skincare packaging
AI male model side profile portrait, clean fashion editorial lighting
AI-generated road cyclist riding fast in city holding water bottle with blurred motion
Kohi slow coffee bar exterior with customers seated outside and visible interior branding
Uncle Dough illustrated baker character holding pastry, part of the brand’s visual language
Vertical urban poster for Pace+ sunscreen highlighting sweat-resistant sport skincare performance
AI-generated male fashion model wearing Ralph Lauren pullover, menswear editorial portrait
AI visual of male cyclist drinking from bottle during a road ride, close-up performance portrait
Kohi slow coffee bar exterior with customers seated outside and visible interior branding
Pace+ sunscreen product line displayed on athletic running track highlighting bold sport packaging design
Pace+ sunscreen packaging design system with branded boxes for athletes skincare products
Label