About carolina
With a background in UX research and digital product development, she has worked across large-scale e-commerce platforms in European markets, with a focus on Germany, Austria and Italy. Earlier experience includes academic research and teaching in communication and behavioural studies, exploring how people make decisions and how design can influence behaviour.
Alongside this, her work is closely connected to the tourism and outdoor sector through ciaocycling.cc, a cycling-focused project based in Lake Garda and Verona. Her practice also includes AI-driven visual production, approached with a strong focus on realism, atmosphere and audience relevance.
foundation
Design & Strategy
Focused on translating complexity into clear and structured brand identities and digital experiences. Her work combines visual design, usability and strategic thinking to create outcomes that are both refined and functional.
Research & Insight
Over eight years of experience in UX research, including strategic projects, innovation work and extensive user research across international markets. This provides a strong understanding of behaviour, decision-making and communication.
German – Italian Perspective
Growing up between German and Italian cultures brings a natural understanding of different expectations, aesthetics and ways of communicating. Combined with professional English, this allows her to work across Italy, Austria and Germany with cultural sensitivity and clarity.
Tourism & Cycling
Founder of ciaocycling.cc, a tourism-focused project in the Lake Garda region, organizing cycling experiences and developing partnerships within the industry. This brings direct insight into hospitality, outdoor culture and international audiences.
selected work
personal
Travel plays a central role, offering continuous exposure to different cultures, visual languages and ways of living. From alpine regions to urban environments, these experiences inform a sensitivity to context and detail that carries into her work.
Alongside this, small everyday rituals — coffee stops, conversations, quiet moments in new places — remain an important part of the process, shaping a way of seeing that is both attentive and grounded.